Category Archives: blog

20 Best Corporate Gift Baskets for All Your 2022 Business Gifting Events

20 Best Corporate Gift Baskets for All Your 2022 Business Gifting Events You have probably heard the phrase “People do business when they like, trust, and know each other.” This is not just for customers and investors. It also applies to employee and client satisfaction. It is now more important than ever to build and maintain […]

Are you ready to offer new shopping experiences with your payments technology?

Are you ready to offer new shopping experiences with your payments technology? In a fireside conversation at Cross Talk2022, Jennifer Polumbo from Oracle Retail, Solution Manager, Omnichannel, sat down to talk with Matt DePascale (VP Unified Commerce Sales), about how customers’ expectations for convenience have made pandemic retail trends permanent. Retailers who want to retain and win […]

Six Content Ideas to Help You Create Your Holiday Ecommerce Marketing Strategy

Six Content Ideas to Help You Create Your Holiday Ecommerce Marketing Strategy Many retailers are wondering how to create an effective holiday eCommerce marketing strategy as they prepare for the holiday season. Brands are under pressure to find creative ways to attract attention to their stores, given the increase in online competition and higher number […]

Dropshipping: 5 ways to promote and sell your products

Dropshipping: 5 ways to promote and sell your products Now you can finally launch your eCommerce site. You also connected to a dropshipping portal, taking your online retail efforts up to the next level. This is the difficult part. Getting customers to purchase your product. Reaching your target audience is the first step to gaining traction in any […]

5 eCommerce Marketing & Business Mistakes You Need to Avoid (Slidedeck & Videos)

5 eCommerce Marketing & Business Mistakes You Need to Avoid (Slidedeck & Videos) It’s easier than ever to create an online store, and then sell it through established marketplaces. Your ability to attract new customers and increase sales through existing customers is key to the success of your eCommerce business. Each marketing channel is costly in time, money, […]

How to Grow Brand Awareness from Visual UGC-Based Content Marketing

Are you thinking of how to create content marketing to increase brand awareness by leveraging visual user-generated content (UGC)? Good thinking! Why? It turns out, modern consumers are starved for visual UGC. According to a Stackla report, 60 percent of consumers consider UGC to be the most authentic type of content—much above branded, influencer, and stock […]

43 Examples of Product Recommendations That Transform Ecommerce Experience

43 Examples of Product Recommendations That Transform Ecommerce Experience These product recommendations can be used as inspiration for your ecommerce shop and email marketing strategies to increase relevancy and revenue. A successful retailer’s ecommerce strategy should include personalized product recommendations. This helps customers find the products most relevant to them and lowers barriers to purchase. […]

Dropshipping: How to price your products

Dropshipping: How to price your products Dropshipping is an excellent way to expand your online shop. Dropshipping is a way for wholesale suppliers to handle your order fulfillment. It means that you, as a merchant, don’t need to worry about inventory, storage, shipping, or packaging. Although dropshipping is relatively easy, there’s one thing that will always be a problem for […]

The Infinite Whys of Shopping Cart Abandonment

The Infinite Whys of Shopping Cart Abandonment An estimated $18 billion in annual lost shopping carts is a problem for eCommerce merchants. Around 75% of all online sales are abandoned in cart. Many lost sales can be attributed to shopper fickleness, but a lot of them are due to poor customer service. Customer neglect is the root […]

What is Omnichannel Retail? Your 2022 Business Strategy

What is Omnichannel Retail? Your 2022 Business Strategy When you think of omnichannel retail, the first brands to come to mind are Target, Alibaba, and Best Buy. This term is often associated with large brands and mass merchants, but it doesn’t need to be. Sephora, Amazon, Walmart and Amazon may be the most prominent early adopters, achieving […]